How to Make a Dent in the Universe and Profit from It
If you want to be successful in life, you need to define exactly what success means to you, so that you will know when you have achieved it.
What Does Success Mean to You?
We all want to be successful in life. But what exactly do we mean by success?
Many people measure their success in terms of the money they have accumulated. So if you are rich, does that mean you are successful?
Not necessarily. If you were born into wealth, then you are just lucky – not successful. If you stole the money, or made your pile by exploiting child workers in the Far East, then most people would question whether that could be called success.
But of course, there are many people who have built amazing businesses simply by creating amazing products. Apple became the most profitable company by constantly re-inventing technology, and surprising us with innovative products we love to use.
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Apple founder Steve Jobs became a billionaire several times over. But that is not how his success will be remembered. He will go down in history not for being rich, but for changing the world we live in. The great man himself said:
“We’re here to put a dent in the universe. Otherwise why else even be here?”
As Steve Jobs showed, if you make the right kind of dent in the universe, then material success will follow. Another great businessman and speaker, Zig Ziglar, said:
“You can have anything you want in life, if you help enough people get what they want.”
The Right and Wrong Way to Approach Business Success
According to Bloomberg, eight of ten entrepreneurs who start new businesses fail within the first 18 months. That’s a very high percentage. So why do so many people fail?
Of course, there are lots of reasons. But one of the biggest is the entrepreneur’s fundamental thinking. The mindset tends to be: ‘what can I do to make lots of money quickly?’
The problem here is that the thought process is self-serving. If you want to make money fast, then go and rob a bank. That’ll do it. But hopefully you are above that. It’s not just about making money…it’s about achieving success and building a career you can be proud of.
Success comes when you start thinking about your customers first. What problems do they have? How can you help them by creating a solution to that problem?
Get Paid to Dent the Universe
Once we have identified what problems our potential customers have, we can figure out the best way to help them. You shouldn’t be thinking, ‘what will make me the most money – an eBook or an online course?’
Instead, you should be thinking about what is most useful to your prospects. Will they get greater benefit from your information and advice presented in eBook form – or will it be more useful to create a complete online training course with videos, audio, interactive elements and more?
Success in life is about having an impact. If you can effect positive change in someone’s life, then you have a customer who will stay with you for ever – and recommend your products and services to friends and colleagues.
For example, a personal finance course that costs $1000 and shows someone how to clear $40,000 in student debt is a great investment. You can be sure that the customer will be delighted with the result, and happy with the return on the money spent. But someone who buys a $10 personal finance book that produces no change in their circumstances will not be so happy.
So ensure that your products and services help people to achieve real positive change in their lives. Even if the change is small, it can make a huge difference.
A few years ago, I attended an online marketing seminar in my own city. The seminar was free, and my only expense was my train fare to get there. But the seminar was a big disappointment. The whole day was nothing but a ‘pitch fest,’ with shady marketers trying to flog shoddy training courses with no real value. I was unhappy to say the least – and I regretted wasting the ten bucks on the train fare.
A few weeks later, I attended another online marketing conference. This one was being held in China with some big name speakers attending. I paid $10,000 for the seminar ticket, plus another $3000 on flights, accommodation and other expenses.
For sure, $13,000 was a lot to pay out for one event. But did I regret it? Not at all. An idea that I picked up from one of the speakers led me to try out a new online marketing strategy. Over the next few years, that strategy netted me well over $100,000 in profits. I got real value for money.
So it’s not about the price sticker on your products. It’s about the value you offer to your customers. Make a big and positive dent in their lives, and they will reward you with more and more business.
How Will You Dent the Universe?
We are incredibly lucky to live in the world of the 21st century. Never before in history has it been possible to create a career around your passions in the way we can today. Now it is possible for anyone to start an online business that offers awesome products and services. Better still, we can reach potential customers now just in our own town, or even in our own city – but right across the world.
Start a blog today, for example, and you can engage people from America to Australia, and from Spain to Singapore. You can build a ‘tribe’ of people with similar interests, hopes and ambitions as you – then offer them the tools they need to make those desires come true.
The best way to make a dent in the universe is to follow you heart. Build a business based around your passions, and you will find it easy to connect with people who feel the same way.
Do You Want to Change the World?
Steve Jobs wanted to make a dent in the universe, and he certainly did – quite a big dent. And he did this by following his heart. Back in the 80s, he famously recruited a senior executive from Pepsi with these words:
“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
Steve Jobs certainly went on to change the world – but you can, too. You don’t have to invent an amazing new piece of technology, or build a billion-dollar company. All you need to do is help other people get what they want. If you create a product or a service – or an eBook or a blog post – that helps one person improve their life, then you are a success.
Thanks to the Internet, we now have amazing tools with which to make a dent in the universe. We don’t need hammers and chisels – we have WordPress, Google, Facebook and many more amazing inventions.
Put these tools to good use, and you could make a dent in the universe that is visible for generations.
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