How to Find Great Social Media Marketing Jobs
If you have skills in social media marketing, then you can find great home-based jobs performing social media management on a freelance basis.
The Social Media Marketing Jobs Explosion
There’s no doubt about it. Social media has changed the world we live in, the way we communicate with each other, how we conduct business…and even how we conduct relationships. Thanks to Facebook, Twitter, Pinterest, Instagram and other social networks, we are living in an extraordinary world where amazing things are possible. Heck nowadays, even the presidency of the United States communicates primarily through Twitter...and how interesting that has turned out to be!
Of course, it didn’t take long for the business world to catch on to the possibilities. Now every business understands the importance of having an active presence on social media. To be taken seriously in the online world, businesses need to manage their Facebook page, as well as other social media accounts.
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To do that, more and more companies are hiring social media managers. There are now thousands of social media manager jobs available, and a whole new career path has been created. In big companies, the social media manager is a highly-influential person who has a big impact on the company’s profile – and pulls down a big salary to go with the job.
The Growth of Freelance Social Media Jobs
While there are plenty of full-time jobs for social media managers, that is not the only way to go. Not everybody wants to work in an office all day and put up with office politics, commuting and other problems. Many people are looking for a better lifestyle and a chance to put their family first. Yet they still want a viable career that pays the bills and allows them to enjoy the good life.
Equally, there are many companies who only need a social media manager on a part-time basis. Smaller businesses may not be able to justify the cost of a full-time employee for this role, but they know they can’t neglect it altogether. Trying to get an existing member of staff to take on social media management as an extra duty rarely works. The job requires specialist skills and experience that most people just don’t have.
Why Freelance Social Media Jobs are So Popular
This has opened up a whole new niche for freelance social media managers, and many people are loving this new career. It’s easy to see why. First of all, the work is very interesting and rewarding. You get to work with big companies, taking care of matters that are vital to the company’s success. Yet at the same time, you manage to escape all the issues associated with a regular day job.
As a freelancer, you are your own boss. You can take on multiple clients, so you are not dependent upon one employer. If a particular client starts asking you to do too much work for too little money, you can simply move on to a better client. You can work from home, or anywhere where you can get online, and you don’t have to work fixed hours.
Best of all, the remuneration can be very good. Because social media marketing managers are in demand, companies have to pay good rates to hire good people. If you can demonstrate your expertise, then you are in an excellent position to command high hourly rates for the work you do.
How to Find Social Media Manager Jobs
So working as a freelance social media manager is a great way to make a living. But how do you find the work? Fortunately, finding social media marketing jobs is not difficult. You can start by signing up with one of the major freelance marketplaces and looking for jobs there. You are sure to find many employers looking for freelance talent with the right skills and experience.
It’s also a great idea to start a blog to promote your services. That’s easy to do nowadays, thanks to technology such as WordPress. Then you can use your existing social media skills to promote the blog and start generating traffic. After all, if you are claiming to be a social media manager, then you should be able to manage your own social media accounts effectively, right?
You should also tap into your existing contacts in the business world. People who have worked for you previously are highly likely to recommend you to others who need social media help. But don’t just sit there and wait for it to happen – you have to be pro-active. Take the initiative and ask your contacts for testimonials and referrals.
Taking Care of Your Existing Clients
The biggest single mistake that most freelancers make is chasing new clients constantly, instead of taking care of the ones they already have. While looking for new business is always a good idea, your existing customers are your best new business resource.
If you deliver quality work month after month, your clients will be happy to renew their contracts, and probably even increase your rates. So don’t make the mistake of taking your existing clients for granted. Treat them like precious gems you can’t afford to lose. Remember that monthly recurring income is the holy grail of business – you need contracts that pay you again, and again.
The Future of Social Media Marketing Jobs
Social media has come a long way in the last few years, yet we are just getting started. We are still at the dawn of a new era, and you are ideally positioned to make the most of the opportunities in this booming market.
However, you need to stay ahead of the game. Technology in this business moves on at a frenetic pace. Remember MySpace? It’s not so long ago that this was the hottest platform on the Internet. Now it is not much than a sorry chapter in social networking history. You need to keep abreast of emerging platforms, and you must understand how the major social networks are changing.
If you can keep yourself one step ahead of the game, then you have a bright future ahead of you in social media marketing. Who knows, maybe your one-person freelance practice will grow into a huge social media consultancy. That is entirely possible…now go and make it happen!
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