Email Marketing Specialist ( Telecommute Position )

WHY YOU SHOULD APPLY
Coalition Technologies is devoted to doing the highest quality of work for our clients while maintaining a fun, thriving environment for our team. Along with the opportunity to grow with our team, we are excited to offer:

  • The most competitive profit-sharing bonus plans in the industry. We pay up to 50% of all profits monthly to all full-time employees!
  • Joining our Coalition means you also get to enjoy paid time off and subsidized gym memberships.
  • Living in LA? Flex days, free Friday lunches, regular company events, and higher base salaries are all extra benefits that our in-office team members enjoy.
  • Our US-Based team members can enjoy our medical, dental, vision, and life insurance packages in all US states.
  • Our international team members have the opportunity to participate in our International Insurance Reimbursement Program, a benefit unique to Coalition.

We consider each and every applicant who applies to work with us. While we encourage in-house employees, roughly 70% of our teamwork remotely thanks to Time Doctor, a time tracking software. We welcome your application, wherever in the world it's coming from!

YOU SHOULD HAVE:

  • Strong proofreading and editing skills
  • The ability to strategize and implement email marketing campaigns (client side, agency, email service provider), edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing
  • Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
  • Experience in strategizing, creating, and implementing drip campaigns
  • The ability to write marketing copy for various industries and/or brands while capturing their voice
  • Excellent verbal, interpersonal, and written communication skills
  • Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance
  • Passion about optimization and data analysis, discovering new insights across to increase performance.
  • Self-directed, capable of staying on track and pursuing solutions without supervision
  • Strong organizational skills and exemplary attention to detail
  • Proficiency in commonly used email marketing platforms (Constant Contact and/or Mailchimp) as well as CMS/backend standard email templates (autoresponder emails for customization in Bigcommerce, Shopify or WordPress)
  • Knowledge and expertise of emailing through CMS platforms
  • The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
  • The ability to maintain strict confidentiality and discretion
  • BA/BS degree in marketing, business, or related field. (Preferred)
  • Agency experience (Preferred)

YOUR DUTIES AND TASKS:

  • Performing day-to-day email marketing activities including, but not limited to, email campaign set-up, joining client meetings, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
  • Developing and executing email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
  • Ensuring overall client satisfaction through timely and accurate execution of all email marketing campaigns/projects, client customer service issues, client program errors and frequent status communications
  • Establishing and managing a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
  • Performing quality control checks and document best practices to produce work that is error-free
  • Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
  • Setting up multiple complex trigger and program based emails as well as Ad-Hoc emails
  • Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
  • Working closely with Digital Producers and Copy Strategists to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns
  • Monitoring deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene and channel health
  • Defining business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails
  • Analyzing email and customer behavior and their key characteristics to improve email marketing
  • Participating in the quality assurance process to ensure final product meets client's expectations by deploying and evaluating test emails to a variety of ISPs
  • Maintaining email standards including opt-in/out processes, email size, HTML, format, etc.
  • Participating in regular strategy discussions, occasional client calls, and client presentations
  • Staying up-to-date on current trends and best practices in email marketing

Remote/Telecommuting optional. No education or experience required for candidates who excel in our skills tests.

Apply for this Job