Need some freelance work right now? Here are some great tips on how you can get all the freelance jobs and projects you need to succeed.
The Busy Freelancer
Freelancing is a great way to make a living, and you can earn really good money. But it can also be unpredictable, and there are times when the work flow temporarily dries up.
Of course, the problem is that you can’t put the cost of living on hold while you look for freelance work. The rent still has to be paid, the family has to be fed, and the bills will keep on coming in like clockwork.
Because of this, you should always try to save some money ready for the inevitable rainy day. If you have enough saved up to cover your living costs for three months, you will probably be OK. But there will be times when even this isn’t enough, or when you simply haven’t been able to save as much money as you should have done.
Then you need an emergency system for getting freelance jobs in place in a hurry, so that you can keep your life on track. Here are ten proven ways to find freelance work when you need cash in the bank in a hurry.
Call Your Existing Clients
There’s no doubt about it…your existing clients are your best bet for finding work in a hurry. After all, these are people who know you and trust you, and have already shown that they will spend money on your services. So don’t be afraid to call them and tell them that ‘a slot has just opened up in your schedule,’ and you are offering first priority on booking the time available!
Be sure to call them, too – don’t be tempted to simply send an email or a Facebook message. This has nowhere near the same impact as a person-to-person phone call. It also gives you an opportunity to discuss their current needs, and to see how you can realistically help them.
Ask for Referrals
Now is also a good time to ask your current clients if they know anyone else who could use your services. If you are referred to a new prospect with a solid introduction from someone they know, this really helps you get your foot in the door. Don’t be afraid to ask for referrals…they are a very important tool in building your freelance business.
Make a Special Offer
You have been building an email list, right? After all, this is one of the most important ways of communicating with customers and prospects. So if you have been doing the right thing and collecting email addresses, now is the time to capitalize on that resource.
Mail everyone on your list with a special offer – maybe a 10 per cent reduction in price if they book a job before the end of the week. This might stimulate some people with pending projects to get them moving forward, and to get you booked into their schedule.
Bid on Jobs
The major freelance marketplaces like Freelancer.com, oDesk and eLance are great places to find work. You don’t need to bid low to compete – offer quality work and you will be able to command a fair price. Look for freelance jobs where the client is in a hurry, with bidding that ends in a few days – or even a few hours. You really could bid on a job today and start work tomorrow.
Run Google Ads
Google Ads advertising has the advantage of being a very fast and easy way to connect with potential clients. You can have an advertising campaign up and running within an hour, and you could be talking to potential clients the same day.
Sounds great, right? Of course, it’s not quite that easy. Because of the auction nature of Ads campaigns, you may find that you have to bid high prices to get your ad shown to prospects. So you have to manage your budget carefully, and make sure you get the best value for every dollar you spend.
Nevertheless, you only need to pick up one quality client to make the investment worthwhile. You may spend a few hundred dollars on advertising, but pick up business worth tens of thousands of dollars over the next year or two. If you get the balance right, Google Ads advertising can be an excellent way to source freelance work.
Run PPV Ads
OK, so this is a little bit sneaky, but it’s perfectly legal and it works! Pay per view advertising allows you to place popup ads on your competitors’ websites. So when people who have certain software installed visit your competitor’s website your ad pops up right in front of them. If you get this right, this an opportunity to steal business right from under other people’s noses.
Pick up the Phone!
We have left this one until last, because people are very reluctant to do cold calling. But the simple fact is that it works! If you have the guts to overcome your reservations and start calling potential clients, you could solve all your money problems within a few days. There are always clients who need work done, and cold calling can be a great way to connect with them.
The key to successful cold calling is to ring with an offer that is likely to be of interest to the prospect. Don’t make the mistake of just calling and saying ‘do you have any work for me?’ That approach is ‘you’ focused – you will get much better results if your approach is focused around the client’s needs.
Think of an offer you can make that will solve a problem your prospect is facing. Add in a discount as a reward for taking action and booking you, and you will be well on your way to getting lots of freelance jobs and projects.
Don’t Give Up
Freelancing is a lot of fun, but when the work dries up, it can be dispiriting. You need to have the tenacity to persevere so that you can lock down new freelance jobs and bring in clients who will give you regular projects for many years to come.